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“BREW YOUR SUCCESS:
EMPOWERING ENTREPRENEURS”

The PERNAS International Franchise Festival 2025 - a pivotal global event uniting entrepreneurs, industry leaders, and visionaries. This renowned festival highlights diverse opportunities, serving as a dynamic hub for both established franchise operators and aspiring business owners to explore innovation, growth strategies, and collaborative ventures.

ORGANISER

PERNAS is an investment holding company owned by the Minister of Finance Incorporated. PERNAS has been entrusted to spearhead the development of the franchising industry in Malaysia under the supervision of the Ministry of Entrepreneur Development and Cooperatives. We provide essential services such as training, financing, and logistics to empower aspiring franchisees and franchisors, focusing on developing and marketing local products globally. PERNAS offers tailored guidance for franchise partners and proudly organises the PERNAS International Franchise Festival (PIFF) to showcase the franchise sector's potential and foster valuable connections for all participants.

VENUE

Kuala Lumpur Convention Centre, Malaysia
Hall 4 & 5, Ground Floor

Recognising the critical role that entrepreneurship plays in driving economic growth and sustainability. The festival committed to nurturing non-franchise entrepreneurs through workshops, keynote sessions, and networking opportunities designed to explore innovative business models and market trends. By connecting franchisors with independent entrepreneurs, we aim to create a dynamic environment where ideas thrive, new ventures emerge, and the entrepreneurial spirit flourishes.

EXHIBITOR PROFILE

Coffee & Tea Franchise

Established coffee shop franchises
Specialty coffee brands
Mobile coffee business

Coffee & Tea Equipment Suppliers

Manufacturers of coffee brewing equipment (espresso machines, grinders, etc.)
Suppliers of cafe & tea furniture and fixtures
Cold brew and nitro coffee equipment providers

Investment and Funding Agencies

Banks and financial institutions offering loans tailored for SMEs
Venture capital firms interested in the coffee industry
Government agencies focused on SME support and grants

Marketing and Branding Agencies

Agencies specialising in coffee brand development
Digital marketing firms with experience in the F&B industry
PR firms with a focus on coffee businesses

Raw Material Suppliers

Coffee bean suppliers (local and international)
Suppliers of alternative brewing materials (e.g., tea, syrups)
Packaging solutions

Technology Solutions

Point of Sale (POS) system providers
Loyalty program and customer engagement platforms

Sustainable and Ethical Coffee Producers

Companies focusing on fair-trade and organic coffee
Brands promoting sustainability in coffee farming and sourcing
NGOs supporting sustainable practices in the coffee industry

Community Collaboration Networks

Local business networks supporting coffee entrepreneurs
Chambers of commerce with a focus on food and beverage sectors
Organisations promoting cooperative business models in coffee

Franchise Consultants

Franchise development consultants
Legal advisors specialising in franchising
Business strategy consultants focused on the coffee sector

Educational Institutions

Barista training schools
Coffee-related business programs offered by universities
Seminars and workshop providers focused on franchising best practices

Consumer Experience Enhancers

Companies providing branding and design services for coffee shops
Providers of customer experience solutions (e.g., feedback tools)
Event organisers focusing on coffee-themed promotional activities

Competitions and Innovation Showcases

Organisations hosting coffee competitions (e.g., Barista Championships)
Innovators presenting new coffee-related products or technologies

VISITOR PROFILE

Coffee Entrepreneurs and Franchise Owners

These attendees will come to learn about business opportunities and franchise education.

Investors and Business Partners

Investors interested in the coffee sector or looking for new opportunities will likely attend.

Industry Professionals (Baristas, Coffee Roasters, etc.)

Baristas will be attracted by the competition as well as networking opportunities.

Students and Educators from Culinary Institutions

Students interested in coffee-making skills and career prospects will seek to attend.

General Public (Coffee & Tea Enthusiasts)

Fans of coffee culture and those wanting to witness performances will boost attendance.

Fans of Famous Music Artists

Music fans drawn to the festival for the performances will contribute significantly to visitor numbers.

SHOW COMPONENTS

#1

EXHIBITION BOOTHS

Sales Cluster (B2C) Engage with consumers directly.
Technology, R&D & Franchising Cluster (B2B) Showcase cutting-edge innovations.
International Cluster (B2C & B2B): Connect with global audiences.

#2

TIKTOK CORNER

Leverage social media to reach a broader audience

#3

NETWORKING & BUSINESS MATCHING

Participate in the coffeepreneur initiative with opportunities for grants
Engage in supply chain discussions and build connections in our networking areas.

#4

INTERACTIVE TUNNEL

Experience engaging, immersive displays.

FESTIVAL HIGHLIGHTS

Entrepreneur Sharing Sessions

Promote knowledge exchange among peers.

01

Barista Competition & Coffee Innovation Competitions

Spotlight creativity and innovation in coffee.

02

Mini Concert & Buskers Showcase

Entertainment to engage and attract attendees.

03

Sensory Coffee Demonstrations

Experience the art and science of coffee tasting.

04

Coffee Poetry Readings

Enjoy the fusion of coffee and literary art.

05

Coffee Painting

An innovative twist on traditional art forms.

06

Cake-Making Competition

Showcase baking skills and creativity.

07

Coloring Competition

Fun and interactive activity for all ages.

08

Caffeine Central

Outfit of the Day (OOTD) Area: Showcase fashion inspired by the coffee culture.
CoffeeZonia: Immerse visitors in a vibrant coffee experience.

09

By exhibiting at PIFF 2025, you position your brand prominently within the industry and inspire attendees through connection and collaboration.

Don't miss out on this opportunity to elevate your business in an ever-evolving market!
Secure your spot today and be part of this transformative event!